Dutta’s article underscores the importance of thinking through your Internet impression management. Do you google yourself? That is part of monitoring your presence. Do you have a business profile? Do you have a LinkedIn presence or other professional presences? Do you participate in professional groups, such as on LinkedIn? Have you thought through where you are on the Internet and why you are there.
Dutta lays out a useful 2 X 2 matrix where the dimensions are personal-professional and private-public. I found this useful last year as I thought about how I wanted to manage my on-line presence. For me, personal and private is Facebook; professional and public is this blog, Twitter, and LinkedIn. Preventing the personal and the professional from blurring can be difficult, but a deliberate strategy makes it easier.
If you have never read Dutta’s article, I recommend.